Summary: The STARmed Rebrand in 30 Seconds:
- The Inspiration: A patient played her ukulele one hour after her thyroid procedure—proving that our technology doesn’t just treat conditions; it preserves identities.
- The New Look: Our updated logo combines sharp angles (representing the precision of our engineering) with soft curves (representing the humanity of our care).
- The Promise: As we head into 2026, our look is changing, but our mission is not. We are sharpening our focus on extending patient quality of life beyond the procedure—from thyroid to liver, biliary, and beyond.
She brought her ukulele to the procedure room.
When she was diagnosed with a malignant thyroid nodule, her first thought wasn’t just about her condition. It was about her voice. Surgery was the standard recommendation — safe and effective — but it carried a risk of nerve injury that could permanently change her vocal range. For her, losing her singing voice wasn’t just a side effect; it was the end of her identity.
So she chose Thyroid Radiofrequency Ablation (RFA). She chose a path that would treat the nodule while preserving her quality of life.
One hour after the procedure, with a band-aid still on her neck, she didn’t just say “thank you.” She pulled out her ukulele and sang to the physician who treated her. Clear. Strong. Unchanged.
Watching moments like this, we realized: This is what patient-centered care actually looks like.
The Mission Hasn’t Changed. The Focus is Just Sharper.
For 23 years, outcomes like hers have been our original intent.
Since day one, STARmed’s mission has never been just about deploying medical devices. It has been about extending quality of life beyond the procedure. It’s about giving patients their lives back, whether that means:
- A thyroid patient keeping her singing voice.
- A liver patient avoiding major resection surgery.
- A biliary patient spending precious time at home instead of returning to the hospital for intervention.
That spirit has been the heartbeat of our company for over two decades. But as we looked toward 2026, we realized our visual identity needed to catch up to that truth. We didn’t need a new mission; we needed a sharper focus on the one we’ve always had.
Deconstructing the Design: Where Precision Meets Humanity
We asked ourselves: How do we visualize the balance between the precision of our history and the empathy of our future? The answer lies in our new logo.
Our new visual identity is designed with deep intent:
The Angles: Precision
The clean, sharp lines represent the engineering excellence we have spent 23 years refining. They symbolize the accuracy of our electrodes, the reliability of our generators, and the minimally invasive nature of our RFA technology.
The Curves: Humanity
Where those lines meet, the edges are softened. These curves represent warmth, connection, and anatomy. They serve as a visual reminder that behind every data point and every procedure is a human life we are protecting.
Precision without empathy is just mechanics. But precision with empathy? That is how you give a patient their future back.
What This Means for Our Physician Partners
This rebrand isn’t about becoming a different company. It’s about becoming a clearer version of ourselves.
To the physicians who use STARmed technology: Thank you. You have shared this journey with us, reminding us every day that our technology is only as good as the lives it helps preserve.
As we step into this new chapter, you can expect the same dedication to innovation and partnership, now driven by a renewed focus on the human impact of our work.
Looking Ahead to 2026
From thyroid to biliary, and liver to kidney, we are committed to shaping the future of minimally invasive care.
Here is to the next chapter. Same heart. Sharper focus. Lives preserved. Futures protected.
Explore the New STARmed
Ready to see how we are shaping the future of RFA?
Have a story about how RFA impacted a patient’s life? We’d love to hear it. Connect with us on LinkedIn.